Why Alt Text Matters – And How to Do It Right (With Help from AI)

Images are a vital part of any website — they enhance your content, break up long blocks of text, and make your design more engaging. But without alt text, they could be hurting your site more than helping it.

In this post, we’ll explain:

  • Why alt text is important
  • What makes good alt text
  • How to generate alt text the right way — faster, smarter, and with the help of AI

What Is Alt Text?

Alt text (alternative text) is the description of an image that gets added in your website’s code or CMS (like WordPress). It serves two main purposes:

  1. Accessibility – It helps screen readers describe images to visually impaired users.
  2. SEO – Google and other search engines use alt text to understand what your images are about, which affects how your content ranks in search results.

Without alt text, your content becomes less accessible and your SEO misses a valuable opportunity.


The Problem: Alt Text Is Often Ignored

Let’s be honest: most people skip the alt text field.

Why?

  • It takes time to write unique descriptions for every image.
  • It feels repetitive and boring.
  • It’s often left as a “maybe later” task — and never gets done.

If you run a blog, WooCommerce store, or image-heavy website, writing alt text for hundreds of images manually isn’t just annoying — it’s unsustainable.


What Makes Good Alt Text?

Good alt text should be:

  • Descriptive: What is shown in the image?
  • Concise: Around 5–15 words is usually enough.
  • Relevant: Related to the content around it.
  • No keyword stuffing: Don’t try to hack SEO with unnatural text.

Example:
Image: A woman holding a reusable coffee cup at a desk
Alt Text: “Woman holding reusable coffee cup while working at laptop”
Bad Alt Text: “Coffee cup woman laptop reusable cup eco-friendly office sustainable green desk”


How to Do It Right — With Help from AI

That’s where tools like AI Alt Writer come in.

Instead of manually writing alt text for every image, AI Alt Writer uses the power of ChatGPT to generate SEO-optimized, human-readable alt text and titles directly inside your WordPress media library.

You can:

  • Generate alt text for a single image
  • Select multiple images and bulk-generate in one click
  • Add optional keywords to guide the AI
  • Choose the language you want the alt text in

This saves you time, improves your SEO, and ensures your website is accessible — without the manual grunt work.